Mavric Media - Projects

Accendimi Jewelry is an exclusive jewelry brand founded in 2018 in Milan.

Goal: Update branding, develop and implement a marketing strategy to increase brand awareness.

Step 1: Branding and design

Based on research and analysis, we have updated Accendimi Jewelry's corporate identity, including the logo, color palette, and typography. We've also developed a set of packaging design, photography, and content guidelines to be used in marketing materials, the brand's website, and social media accounts. The new branding reflected the brand's unique style and resonated with the target audience.

Step 2: Packaging design

We worked on creating a packaging design that would reflect the brand's new style. The packaging was designed to be stylish and modern, with a minimalistic style that emphasized the beauty and elegance of the jewelry. The packaging was made from high-quality, environmentally friendly materials and featured a unique design that set the brand apart from its competitors.

Step 3: Store Design

When we worked on the Accendimi Jewelry store design project, we created a concept that was adapted for various formats, including both a physical store and an online store. Our design was focused on creating a space that was modern, cozy and inviting to shoppers. We developed a store concept that included the use of natural light, a combination of different textures and materials, and the use of a minimalist style to draw attention to products. We did all this in a digital format so that we could visualize the idea and make the necessary adjustments before implementing the physical store.

Step 4: Marketing Strategy

We have developed a marketing strategy aimed at showcasing the brand's new identity and reaching out to the desired audience. We have also created a loyalty partnership program for returning customers to highlight exclusivity and appreciation.

Results:

New strong brand identity and marketing strategy increased brand awareness
Updated store design reflecting the new corporate identity
The brand has received positive feedback from customers and industry professionals

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