Art Direction
People don’t buy accessories or clothing items based on a well-worded description alone. With a beautiful story behind the photography and the quality of the final deliverables, it has never been easier to demonstrate the real preciousness of luxury products.
We chose to represent the new jewellery collection for Praise Hong Kong in multiple styling directions to create a feeling of universality when it comes to fine jewelry.
The simplicity retains the focus on the professional craftsmanship and the elegant design of their rings.





We had the pleasure of collaborating with Praise Hong Kong and successfully launching a 360˚ campaign.






